Your identity is the most important thing about your business. In a nutshell it tells the public who you are and what you’re about. There is no margin for error here.
Your identity can be as shifting as the wind unless you clearly distinguish yourself from the pack. Your marketing deserves to be as individual as your own thumbprint. You might think you’ve got the corner on the market and then again, you might be a new start-up company fresh out of the gates. Either way, you’re in business today and it’s up to us to keep you in business tomorrow. Bring it on.
You are not who you SAY you are – you are who your customers perceive you to be. Is it time to set them straight?